Valio PROfeel protein curd cream is a product for conscious eater (including sports enthusiasts) who are looking for a tasty snack for their diet that contains plenty of protein, but few carbohydrates (0 g of added sugars, i.e. the product contains only naturally occurring sugars). A 200 g cup contains 20 g of protein, which is just the right amount after active movement. The new curd cream has a nice vanilla flavor. Compared to other PROfeel curd creams, the new product has a creamier consistency. Also, the sweeteners in the curd cream have been replaced with a new one, which is enzymatically produced steviol glycosides (stevia), which is more acceptable for consumers and is suitable not only for fitness athletes but also for people who follow for example nutritional plans.